Learning Our Limitations
The primary challenge of working at Level (right behind getting users to hand over their bank login credentials during onboarding) was finding the sweetspot in the spectrum between what the user expected to see and what our transaction data could reliably deliver.
The modern banking industry is built on top of old software, scraped by middle-men aggregators, and digested into something insightful or actionable by user-facing products like Level Money. The United States has over 18,000 banks and credit unions, all of which employ evolving security practices, experience downtime, and do remarkably strange things with pending transactions.
After our redesign, the team introduced a series of smaller features and backend fixes while we turned to the data to better understand our core audience.
It was during this time that we were acquired by Capital One, giving the team massive new access to time, talent, and resources.